The team at Melly McKenzie have considerable business, marketing, sales, and technical experience across many industries in the private, public, and not-for-profit arenas. The advert of cloud-computing, and especially of cloud development platforms such as WordPress, WooCommerce, Shopify, Printify, and Amazon’s serverless computing model, have made extremely powerful software affordable to small business.
This is a major economic scarcity abundance reversal. Systems that were only affordable to corporates a decade ago, are now readily available to small business for a few hundreds of dollars a year. Unfortunately, like with all economic scarcity abundance reversals, there is a flip-side. Experienced business people who understand remote selling, direct-marketing, the technologies, and the risk mitigation requirements have become overworked. This in turn has priced them out of the reach of small business.
The formation of Melly McKenzie International came about when the founders agreed to develop a virtual presence for an idealistic not-for-profit (veganbasecamp.com) that had zero initial funding. The mission and the ethical stance of the organisation made it attractive, but they faced the same problem many underfunded organisations meet. They could not distinguish between the many suppliers and consultants in the market who claimed to be experts, and few that actually had to the skills to help them within their budgetary constraints. Melly McKenzie solved this problem.
As you would expect from any business with this genesis, Melly McKenzie is absolutely focused on servicing clients with highly ethical, environmentally sustainable, vegan friendly businesses.
